Audience: Investors, both short-term and long-term
Objectives: Find Real Estate Investors
Show short-term and long-term investments
Show personal consultants possible returns, and property potential
Show Charles' skills and know-how
Photography
My contribution to the final project was the photography. I felt it was important for Charles to have a portrait to display on his website, and business card. I used the rule of thirds in taking this photograph, placing his left eye on the upper intersection of the grid. This is an important design element that draws the viewers eye directly to Charles eye. It also gives interest in the composition, creating an energy from Charles. Several photographs were taken, but we wanted to get the message across that Charles is a business man, and is very confident in what he does. I also used the design principle of simplicity. Having a simple, clean background focuses on the main subject and shows Charles for who he is. I also used depth of field, keeping the background slightly out of focus, and making sure that Charles was tack sharp.
I made arrangements to take photographs of an old, run down home. These photographs would be helpful for the campaign, and could be used on his website. Charles Crawley is the founder and CEO of Colorite Investments, LLC. Charles finds homes, then contacts short-term and long-term investors for these homes. Charles fixes up the homes and either sells the homes to make the investors a profit, or fixes them up and rents the properties out as long term investments. Photographs enable Charles to show potential investors what he is capable of.
These photographs were taken with the intent to show what items needed to be fixed. In taking photographs of a home in this type of circumstance was difficult. When taking photographs of a home, or product the goal is to draw potential buyers in, and sell the product. They are also used to draw in an investor to show them what the potential of the home could be. While keeping this in mind, I felt that it was important to use design principles to highlight at the same time the features that could be easily renovated, and features that the home had that didn't need to be renovated. I tried using contrast to the tell the story of the home in highlights and shadows, size, texture, and shapes to draw attention to areas of need, and potential for this home. I also used the rule of thirds, to try and give balance and harmony to the photos as well. Charles will use these photographs on his website to show what he would do to the home in order to quickly renovate, and have a return on the property.
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